Magical sceneries

Magical sceneries

Africa, divers and scenic...

Africa offers some of the most divers and scenic experiences...

The Mother City

The Mother City

Cape Town...

Cape Town is set to become the cultural capital of South Africa

The Winelands

The Winelands

Discover some of the most amazing wines...

Discover some of the most amazing wines, in a perfect setting...

Indian Ocean

Indian Ocean

Some of the best beaches...

Some of the best beaches in the world...

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Welcome to SATOA

SATOA is a leading professional non-profit travel and tourism association formed in 1982. Managed by a committee in the UK on behalf of its members, SATOA promotes travel to Africa and the Indian Ocean while providing its members with a platform from which to promote their products, network and create new business opportunities. It also encourages the exchange of ideas and improves marketing and tourism to the region.


The Hospitality Association of Zimbabwe has honored Africa Albida Tourism's CEO, Mr. Ross Kennedy, with the HAZ Hospitality Award, the industry's most prestigious award. 'The HAZ' is given to a person who has worked tirelessly, sometimes in the background, over a long period, serving the industry and its people as a whole. Ross has been internationally promoting not only his own business but...
The clue is in the name – ‘Pack for a Purpose’. Pack for a Purpose was founded 5 years ago, when entrepreneur and former school teacher Rebecca Rothney travelled from her hometown of Raleigh, North Carolina, to Africa armed with luggage of a very different nature.During her first trip to Africa, Rebecca learnt that whilst each traveller is limited to 40 pounds (18.14 kgs) of luggage on...

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Another great WTM event! Thank you to our sponsors TKZN. Spot yourself in our online photo album by Adrian Pope.

SATOA Charity

SFG logo reduced
Space for Giants is a UK charity (charity no. 1139771) working in Africa to secure a future for elephants, the landscapes they depend on and the wildlife species that share their range.

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Our Sponsors

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  • Selling Long Haul
  • One & Only
  • sable sponsor