The Mother City

The Mother City

Cape Town...

Cape Town is set to become the cultural capital of South Africa

Indian Ocean

Indian Ocean

Some of the best beaches...

Some of the best beaches in the world...

Magical sceneries

Magical sceneries

Africa, divers and scenic...

Africa offers some of the most divers and scenic experiences...

The Winelands

The Winelands

Discover some of the most amazing wines...

Discover some of the most amazing wines, in a perfect setting...

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Welcome to SATOA

SATOA is a leading professional non-profit travel and tourism association formed in 1982. Managed by a committee in the UK on behalf of its members, SATOA promotes travel to Africa and the Indian Ocean while providing its members with a platform from which to promote their products, network and create new business opportunities. It also encourages the exchange of ideas and improves marketing and tourism to the region.


We are proud to introduce Philipp Tiede, the new Head Chef at The Cape Milner. Philipp was born and raised in Germany, His affinity for full-bodied flavours, colourful presentations, and culinary innovation comes naturally to him.  He served a three-year-apprenticeship as chef in the 4-star Hotel Verwall in Austria. His formal training earned him a diploma at the highly regarded Culinary...
This summer Tourvest has continued its vision to create a network of destination specialists and has bought a major interest in Travel Wild – everyone’s favourite little independent inbound operator to Botswana and Zimbabwe.Travel Wild offices in Maun and Vic Falls will merge with their popular Sense of Africa brand in Namibia to create a network of inbound offices with specialised staff,...

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SATOA Charity

Save the Rhino International works to conserve viable populations of critically endangered rhinos in Africa and Asia.

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Our Sponsors

  • Save The Rhino
  • Selling Long Haul
  • One & Only
  • sable sponsor