The Mother City

The Mother City

Cape Town...

Cape Town is set to become the cultural capital of South Africa

Magical sceneries

Magical sceneries

Africa, divers and scenic...

Africa offers some of the most divers and scenic experiences...

Indian Ocean

Indian Ocean

Some of the best beaches...

Some of the best beaches in the world...

The Winelands

The Winelands

Discover some of the most amazing wines...

Discover some of the most amazing wines, in a perfect setting...

Frontpage Slideshow | Copyright © 2006-2011 JoomlaWorks Ltd.

Welcome to SATOA

SATOA is a leading professional non-profit travel and tourism association formed in 1982. Managed by a committee in the UK on behalf of its members, SATOA promotes travel to Africa and the Indian Ocean while providing its members with a platform from which to promote their products, network and create new business opportunities. It also encourages the exchange of ideas and improves marketing and tourism to the region.


All Trade Partners and Co-exhibitors at WTM are invited!Tourism KwaZulu-Natal (TKZN) will be hosting two networking events during World Travel Market (WTM). This is a great opportunity to meet the TKZN delegates and Board members from the Durban headoffice, network with suppliers, and sample delicious local food.Here is what we have planned, please join us and bring a colleague:Try a Durban bunny...
This October, ten Kamili partners will join us "on the road", for a week-long tour, travelling across the UK. At a venue near you, the owners of high quality, independent lodges, camps and operators from across Africa will host a half-day trade show (from 2-6pm) with pre-scheduled 20 minute appointments. Then after the hard work’s been done, enjoy a couple of Sundowners and if you have time,...

Join Us

Follow us


Not only does Mashatu offer fantastic value for money – it is perfect for multi-generational family holidays!

SATOA Charity

SFG logo reduced
Space for Giants is a UK charity (charity no. 1139771) working in Africa to secure a future for elephants, the landscapes they depend on and the wildlife species that share their range.

read more

Our Sponsors

  • SFG logo reduced
  • Selling-Travel-black
  • One & Only
  • sable sponsor