‘’Bleisure’’ tourism, the practice of combining business travel and leisure travel into one trip, is the focus of Tourism KwaZulu-Natal (TKZN) at the World Travel Market Africa (WTM Africa) being held in Cape Town this week
WTM Africa is the appropriate platform to generate leads, launch new products, meet new and old buyers, raise brand awareness and size up the market.
Phindile Makwakwa, the Acting Chief Executive Officer of TKZN, said that representatives from KZN will speak on various issues affecting the industry which is growing at a phenomenal speed. “These platforms will allow for a wider reach to the attendees where we can tap into unchartered waters.”
The Durban-KZN Convention Bureau, which mainly bids for business conferences and meetings for KZN, is attending WTM Africa to tap into the leisure market as it has seen the potential that conference goers and businessmen and women often return to destinations or extend their stays to visit the areas they have come to.
Research has revealed that business delegates who attend conferences and or carry out business often mix some leisure trips into their visits. This “bleisure” industry is booming and there should be more emphasis on this at WTM Africa, Makwakwa explained.