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What is SATOA?
Why Join SATOA?
Destinations
Membership Directory
Become a Member
Committee
Our Supported Charity
Charity Guidelines
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SATOA
We would like to invite you to become a member of SATOA. Our organisation is YOUR organisation and offers many marketing and networking opportunities for African & Indian Ocean travel and tourism partners irrespective of size. Formed in 1982, SATOA is a professional association, headquartered in the UK. We pride ourselves on allowing a range of companies to join us. Our main aim is to help you promote tourism to Africa and the Indian Ocean. SATOA represents a wide range of expertise - including tour operators, ground handlers, car hire companies, hotel groups, national tourist boards, specialist tour companies, airlines, representation and marketing companies - based within the, Africa and Indian Ocean.
THE BENEFITS OF BEING A SATOA MEMBER INCLUDE:
- Travel Agent Workshops are hosted by SATOA each year. Held in the best possible catchment areas, each workshop attracts around 40 travel agents where SATOA members are able to exhibit and market their products. The format of the event ensures quality over quantity to give members the best return on investment.
Note: If members are unable to exhibit, there is an opportunity (small cost involved) to provide promotional information / material in the give-away bags for the travel agents adn the opportunity to follow up with the agents.
- Networking events: Key social networking events take place throughout the year from quiz evenings to braai’s (BBQ), this is an opportunity for members to interact with fellow members who share similar goals and may be able to assist with new business opportunities. Many of our existing members feel that this aspect alone has contributed significantly to the success of their organisation, allowing them to establish invaluable links with other industry professionals (There is a small cost to attend - the number of free places depends on your membership category).
- Media Alerts: Our members benefit from our media alert service advising you of PR opportunities within the media. Only relevant opportunities are passed on to the members and the emphasis is on the member to maximize these promotional opportunities.
- SATOA also distributes members’ Press Releases to our comprehensive press list, along with displaying these in our Press & Media section on the website. This provides members with a free and convenient method of informing the press of their new developments and stimulates coverage for Africa and the Indian Ocean.
- SATOA Press Coverage: Our members gain beneficial advertising rates in certain Magazines. In addition to this, SATOA issues press releases following each event ensuring that we work towards raising the profile of all our members at all times. SATOA will again be looking to hold Press Lunches (cost involved) attracting the best industry journalists. With a ratio of 1:1 or 1:2 journalists to SATOA members this provides an excellent opportunity to establish and maintain contacts with high profile publications.
- SATOA Newsletters: SATOA's regular newsletter is distributed to both members and non-members (including travel agents, tour operators and media) to update them on the latest information on events and news from the SATOA office. We welcome contributions from members whether it is product related, topical or of general interest - we want to know! In addition, you are also entitled to 1 free dedicated newsletter and press release per year. Additional dedicated email blasts involve a small cost.
- Website Exposure: Members receive a free website listing and description of what they offer. This is a valuable marketing tool to increase visibility and exposure to all their members' products, with a direct link to their own website. You can also add NEWS and PRESS RELEASES into the relevant sections on the website and take part in the new interactive BLOG.
- Social Media Pages: SATOA is on FACEBOOK and TWITTER so we encourage all members and non-members to join up and get interactive - start posting and get networking!
- Consumer Shows: SATOA will once again be looking to attend key consumers shows within the market. This will be sent out to members with the option to participate on a sharing stand making it more affordable to all parties.
- Job Vacancy Postings: Members looking for someone to fill key positions within the trade are advertised on the website, and distributed to our members database. This gives exposure to both the trade and to consumers / students looking to enter the industry.
- Website Advertising: Advertising on the website is now available in the form of a banner and a skyscraper. The cost for these is £100 per month each. We also have a design company who can design an advert or banner for you - please enquire directly on info@satoa.com if you would like more information.
- Sponsorship Opportunities: Sponsorship opportunities are also now available: for events, workshops, website, newsletters and bags etc. This will ensure your brand is recognised and seen within the industry and to consumers. Sponsorship opportunities start from £50. Please contact us directly for more information.
- Affiliation: As a member of SATOA you can display the SATOA logo on printed materials and give your product recognition throughout the industry. We ask that you please add our logo to your Website with a Link to http://www.satoa.com
- The SATOA AGM is held each year giving members an opportunity to ‘have their say’ in how SATOA is run and elect the committee.
For more information and a list of diary events please email info@satoa.com or go to the News & Events Section on the Website.
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